For Sale by Owner Why You Should Reconsider!

The market in Waco is hot right now. There are a lot of buyers, but inventory is LOW! You might be thinking LOTS OF BUYERS?!?!?! I am going to sell my house myself, but there are several reasons this might not be a good idea for the vast majority of sellers.

Most potential buyers are represented by an agent of their own. FSBO deals can often deter those agents, who prefer to work with another real estate professional to ensure a smooth sale process for their buyer.

1. Price it Right
The fastest and most affordable way to sell your house is to price it correctly. Price too high, and you risk your home’s becoming a stale listing. Price too low, and you lose money. Find out how the Doug Eastland Group prices your house to sell.
As experienced agents we know the nuances of your local market and how to price based on those specifics. By hiring a Doug Eastland Agent, you’ll ensure you will get a great price for your home.

2. There Are Too Many People to Negotiate With

Here is a list of some of the people with whom you must be prepared to negotiate if you decide to For Sale By Owner:

  • * The buyer who wants the best deal possible
  • * The buyer’s agent who solely represents the best interest of the buyer
  • * The buyer’s bank
  • * The home inspection companies, which work for the buyer and will almost always find some problems with the house
  • * The appraiser

3. Exposure to Prospective Purchasers

Recent studies have shown that 89% of buyers search online for a home. That is in comparison to only 20% looking at print newspaper ads. The Doug Eastland Group has tailored marketing plans for each property. Do you?

4. Results Come from the Internet

Where do buyers find the home they actually purchased?

The days of selling your house by just putting up a sign and putting it in the paper are long gone. Having a strong internet strategy is crucial. We have a Marketing Director that works to sell properties in 99 days or less guaranteed!

5. FSBOing has Become More and More Difficult
The paperwork! If it were only as easy as it used to be a handshake and a check. The legal paperwork involved in buying and selling a home has increased dramatically as many disclosures and regulations are mandatory. This is one of the reasons that the percentage of people FSBOing has dropped from 19% to 8% over the last 20+ years. Do you know all the paperwork needed to sell your home?
The 8% share represents the lowest recorded figure since NAR began collecting data in 1981.

6. You Net More Money when Using an Agent
Many homeowners believe that they will save the real estate commission by selling on their own. Realize that the main reason buyers look at FSBOs is because they also believe they can save the real estate agent’s commission. The seller and buyer can’t both save the commission.
Studies have shown that the typical house sold by the homeowner sells for $210,000 while the typical house sold by an agent sells for $249,000. This doesn’t mean that an agent can get $39,000 more for your home as studies have shown that people are more likely to FSBO in markets with lower price points. However, it does show that selling on your own might not make sense.

We have a variable commission plan that lets you choose the percentage to your agent. If you are happy we are overjoyed.


Before you decide to take on the challenges of selling your house on your own, sit with a The Doug Eastland Group and see what we have to offer.

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